Press Releases

Emerald Life gains industry recognition with hatrick of award nominations


25 July 2016



Emerald Life, the UK’s first full-service LGBT insurance provider has been nominated for three insurance industry awards, just months after launching in the UK market.

In addition to its short-listing for Insurance Provider of The Year, the Emerald team has been nominated for Ethical Financial Services Provider of the Year and Marketing Campaign of the Year the MoneyAge Awards, to be held in London October.

The MoneyAge Awards, supported by The CII, The National Skills Set Academy, The Society of Mortgage Professionals and The Personal Finance Society, celebrate excellence, professionalism and innovation in the hugely competitive and critically important financial services industry.

Heidi McCormack, Chief Executive of Emerald Life comments: “We feel surprise and delight in equal measure to gain these nominations so soon after our launch into the UK insurance market. To be shortlisted among insurance giants such as Zurich and Co-Operative Bank reaffirms the industry recognition for the ideas and fresh thinking we are bringing to the market. There is a real and concerning insurance gap for the LGBT community, both in terms of access to appropriate products and achieving a true equality of experience the straight community would take for granted. Our services and our ethos have relevance and meaning to anyone that, like us, is passionate about celebrating diversity in Britain today.”


Notes to Editors


Emerald Life launched earlier this year with a vision to end the inequality of service LGBT people have traditionally experienced when buying insurance and other financial products in the UK. Addressing a market of at least 2.2 million LGBT adults, Emerald offers Home & Contents, Life, Pet and Wedding insurance, with Travel insurance launching on 1 August, tailored to fit the modern lives of its customer base.

In April, Emerald released YouGov research revealing LGBT people were almost twice as likely not to hold any form of general insurance, raising concerns about the level of trust the community holds towards financial providers as a whole. Emerald’s aim is to close this insurance gap by providing equality of experience to our LGBT customers as well as straight allies.