Blog

Emerald Launch - A Message From Our Co-Founders

By Steve Wardlaw and Heidi McCormack

Dear Friends,  

We’re genuinely excited to be launching Emerald Life! It doesn’t feel like more than two years in the making, but it has been. We are very fortunate to have an incredibly talented team driving Emerald forward and owe many people huge thanks for their belief in us and in Emerald. We have learned so much on the journey to launch and look forward to sharing that with you.

We hope that this is just the first step along the road to all that is Emerald.

One of the most encouraging and motivating aspects from the last two years was undertaking increasingly detailed research, ending up in our most recent YouGov surveys demonstrating that there is a real need for what Emerald is about.

8 in 10 members of the LGBT community
would change the way insurances companies treat them
*
*YouGov and Emerald Life research

Launching with Home, Term Life, Wedding and Pet products, we feel there isn’t an insurance provider in the market who better understands the gay and lesbian community. From customer experience, to the additional LGBT-facing aspects of our policies, to the real people in our advertising and the grassroots equality initiatives we support in our partnerships, we are very proud that Emerald really is a first for gay and lesbian people where insurance is concerned.

Looking back – what started as an idea of Steve’s and progressed to a project of passion between two like-minded neighbours in Moscow, has now launched as a serious insurance provider that puts things right. No awkwardness, no assumptions. Great products, delivered by great service.  You can check out Our Story for the full details of how we got here.

And it doesn’t stop there…

There are other products that we look forward to introducing. We want to be more trans-inclusive when we can and are working with our trans advisory group on this. And there are other areas in the financial services, legal, health and retirement sectors where the LGBT community is still not receiving equality of experience. We want to be the company that changes that.

We know there’s always room to improve and opportunities to listen are critical to us. We hope you will sign up to Emerald Connect and engage with us about your insurance needs and experiences with financial services. This is how we can ensure we are providing quality products and valued services. So please sign up, check out our launch competition from Monday 4th of April to win two VIP tickets (with a night in a boutique Mayfair hotel) to join Emerald at the British LGBT awards, tell us what you think about our products. We really are listening. Watch this space!

Heidi & Steve

EMERALD SUPPORTS
Stonewall
P3
Human Dignity Trust
Diversity Role Models
The Albert Kennedy Trust