Heidi is a business leader, recognised for her thought leadership on the international stage and her career in investment banking, compliance and as a senior figure in one of the largest, global automotive companies – spending 25 years living and working in Russia.
Before co-founding Emerald, Heidi was Executive Director of new business development for General Motors in Russia, one of several positions she’s held globally, spearheading GM’s entry into Russia and becoming a role model for women in the boardroom.
Her track record of growing robust businesses including shaping Chevrolet into the number one selling brand in Russia, growing GM’s P&L to just under half a billion US and supervising over $630 million in investment in Russia, drives her vision for Emerald’s growth and her passion for providing Emerald’s customers with the service and insurance protections they deserve, free from inequality.
As well as having held various board positions for trade bodies and companies, she regularly lectures in business and academic circles.
Educated at John Hopkins University and American University in Cairo, Heidi started her career at Bear Stearns in the emerging markets group, specialising in mergers & acquisitions.
A passion of Heidi’s is her love of Russian and British art. She supported the outreach and educational work of the Tretyakov Gallery and was a founding member of AIDS in the Workplace, a group established to help companies in Russia educate management and provide support to people with AIDS.Heidi is an Ambassador for Insuring Women’s Futures working with the Chartered Insurance Institute to improve women’s financial resilience and empowerment.
Heidi’s thoughts on Emerald
“It’s time to level the playing field where insurance and equality meet. We are redefining the customer experience and prioritizing our resources on initiatives that help Emerald deliver on the needs of the underinsured and under represented communities we serve: women, LGBT, non-traditional families and single people in particular. At Emerald, it’s not just about providing a set of insurance products, it’s about delivering super competitively priced products and outstanding customer service, so that the known inequalities and insurance gaps become a thing of the past.”