From the beginning, we wanted to have in place channels that
will allow us to receive and to process feedback from our customers and
potential customers, and to act on it. Emerald Life can only service the community
if it listens and absorbs what it hears. To do this most effectively, we have
put in place Emerald Connect, a bespoke social media platform that will allow
us to share content and news about LGBT events globally. Just as importantly,
it also allows input from our customers and our community, either directly or
by comments on our content. We hope to engage the community in lively, frank,
and constructive dialogue as we evolve.
Where there are areas of more specific focus, we have also
set up specific feedback and input groups. We have established T-Squad,
a group of trans advisers who between them have a long record of advocating
trans matters to charities, governments, healthcare providers and policy
advisors both here and abroad. Our LGBT Families page looks for input on
all aspects of LGBT parenting and we also work with our LGBT family partners to
increase understanding of specific needs.