Heidi is a
business leader, recognised for her thought leadership on the international
stage and her career in investment banking, compliance and as a senior figure
in one of the largest, global automotive companies – spending 25 years living
and working in Russia.
co-founding Emerald, Heidi was Executive Director of new business development for
General Motors in Russia, one of several positions she’s held globally, spearheading
GM’s entry into Russia and becoming a role model for women in the boardroom.
record of growing robust businesses including shaping Chevrolet into the number
one selling brand in Russia, growing GM’s P&L to just under half a billion
US and supervising over $630 million in investment in Russia, drives her vision
for Emerald’s growth and her passion for providing Emerald’s customers with the
service and insurance protections they deserve, free from inequality.
As well as having
held various board positions for trade bodies and companies, she regularly
lectures in business and academic circles.
John Hopkins University and American University in Cairo, Heidi started her
career at Bear Stearns in the emerging markets group, specialising in mergers &
of Heidi’s is her love of Russian and British art. She supported the outreach
and educational work of the Tretyakov Gallery and was a founding member of AIDS
in the Workplace, a group established to help companies in Russia educate
management and provide support to people with AIDS.
Heidi’s thoughts on Emerald
“It’s time to level the playing field
where insurance and equality meet. We are redefining the customer experience
and prioritizing our resources on initiatives that help Emerald deliver on the
needs of the underinsured and under represented communities we serve: women,
LGBT, non-traditional families and single people in particular. At Emerald,
it’s not just about providing a set of insurance products, it’s about delivering
super competitively priced products and outstanding customer service, so that
the known inequalities and insurance gaps become a thing of the past.”